Via @freshtilledsoil .. Some Design/UX slides from a recent Business Bootcamp

#MassTLCH1

Discussion on the future of telemedicine

What helps in building up a telemedecine solution?

·         A sales team needs to employ the services of a medical doctor as doctors are trusting doctors.

·         The solution provider needs to get involved as closely as possible to medical trials.

What are the key contributing factors for the adoption of a telemedecine solution?

·         Facilitate the relationship between doctor and patients.

·         Move data collected remotely where it belongs.

What are the barriers to adoption?

·         Cost of entry for following up with some categories of patients such as diabetics, obese, etc.

·         Cost of putting a solution together as it involves the participation of medical practitioners and technology providers. Seen from the medical team standpoint, it often costs less to work with college students.

·         Reticence of medical professionals to adopting new technology as it is perceived as getting in the way of caring for patients.

How to get into the telepresence market?

·         Understanding the re-imbursement mechanism is a key factor as it drives the incentive for medical practices.

·         A solution provider would have to build a model of a medical practice cash flow that would account for the new technology cost.

·         Identifying the right buyer is critical and may require some consolidation. An individual doctor may not buy in.

·         Understanding the end-to-end care scenario is also critical. The reason why a black box is useful for home healthcare is that nurses are working on a prospective pay where additional visits are not paid for.

What are the key metrics?

·         Improving the quality of care

·         Reducing the cost of care

What are examples of technology that best fits telemedecine?

·         SMS is preferred as there are not that many Smartphones in use.

·         It does not need to be real-time for some fields, such as dermatology.

·         Any technology that helps in submitting measures for bonuses in the field of evidence-based medicine.

·         Help in collecting enough data to define a norm for a particular scenario, and in identifying  when there is a variation from the norm.

·         Note: HIE is orchestrating the anonymous collection of data.

What is evidence-based medicine measured on?

·         Primarily focused on processes rather than medical data

·         Currently more used to compare performances of medical practices

·         There is no mechanism currently that would be close to a consumer report

(Raphael Cariou. Twitter: @realityfrontier)

One-on-one mentorship at scale--the best part of MassTLC Unconference

Click here to download:

Private Companies The Operator's Manual PUBLISHED VERSION.pptx (2.03 MB)

(download)

Click here to download:

Private Companies The Operator's Manual PUBLISHED VERSION.pptx (2.03 MB)

Slides I presented are attached.

Ian Smith

Future of Media Session
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Chaired by Steve Vinter, Google. Over 30 people attended all/part of the session.

Want a picture? Here's one from Scott Kirsner (Boston Globe), who was there:
RT @ScottKirsner Funny: ITA CEO Jeremy Wertheimer sitting next to Steve Vinter of Google (ITA's future owner?) at #masstlc: http://yfrog.com/j0r8adj

Discussion centered around the future of newspapers and other older media. A key intro statement from Steve was "Value to the end user creates the business." We therefore focused on what has and doesn't have value. Some things with value (and therefore a business):
Speed and accessibility -- specifically we discussed the emergence of 4G wireless (for video) and the pre-fetch feature of Flipboard.
Display vehicles -- iPAD and Kindle. There yet needs to be a great vehicle with a great display!
Video, especially when it comes mashed up with data sets. Sports programming, including the ability to drill down on statistics (for baseball) or hole topology (Master's Golf) were cited.
Selectivity. This was discussed as Discovery in contrast to Search. And it was discussed in terms of Curation.
Analysis. This is the contrast between journalism and reporting. Reporting has essentially no value as it's available free from multiple sources, essentially instantly. People will pay for editorial, not "news," but it's unclear if any model will create enough payment to support investigative journalism.

But what will support it? We had a discussion about pay walls and the lack of the creation of a micropayments system. Dan Greenberg kicked in that CPM ads are the proxy for micropayments: there's still a micropayment, just not from the end user. There was a general belief that high enough value will be paid for by the end user.

There was also a note that the quality of video continues to improve. Therefore, it's going to be hard to have a freemium model for video where you pay for higher quality.

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Dan Greenberg
Integrated Strategies & Tactics, LLC
dan.greenberg@IntegratedSandT.com
Skype: dan_s_greenberg

Integrated Strategies & Tactics is a consultancy specializing in product strategy and business models.

Especially appreciated the workshop by Simeon Simeonov and John Prendergast on Customer Development, as part of the lean start-ups approach.
http://www.meetup.com/Lean-Startup-Circle-Boston/calendar/14685256/

It¹s one thing to learn about something in theory, and quite another to have practitioners talk about the hurdles, the process and the vision as you are trying to implement it. Knowing your users, launching the site in successive iterations, adding functionality as we go, testing hypothesis before we build, releasing Œugly¹ and fast, knowing your customer acquisition cost & the long term value per customer Š agile meets business strategy.

I¹ll be reading 4 Steps to the Epiphany next.

(Reem - from my blog at http://www.helparoundtown.com/?p=14 )